The Indonesian Embassy in Collaboration with BNI Encourages MSME Products to K-POP Country

The Indonesian Embassy in Collaboration with BNI Encourages MSME Products to K-POP Country

Seoul, 23 June 2022 -- The Indonesian Embassy in Seoul together with PT Bank Negara Indonesia (Persero), Tbk continues to encourage the trade of Indonesian products in South Korea. In this context, the Indonesian Embassy in Seoul, BNI, the Ministry of Trade brought BNI-fosteed MSME products to the Imported Goods Fair (IGF) 2022 event. This step is expected to continue to encourage the performance of Indonesia's export transactions.

Ajang pameran yang diselenggarakan pada 23-25 Juni 2022 di Coex Seoul ini merupakan event tahunan yang diselenggarakan oleh Korea Importers Association (KOIMA). Event ini untuk bertujuan mendukung produsen dan supplier luar negeri untuk mempromosikan produk-produk kepada importir dan konsumen di Korea Selatan.

During the event, a Memorandum of Understanding (MOU) was signed between BNI and KOIMA by BNI Consumer Business Director Corina Leyla Karnalies with KOIMA Executive Vice Chairman Kim Young-Sun.

The signing of this MOU includes cooperation in business matching programs and information exchange related to Indonesian exporters and South Korean importers. The event was witnessed by the Indonesian Ambassador to the Republic of Korea Gandi Sulistiyanto and KOIMA Chairman and CEO Kim Byung-Kwan.

At this year's IGF event, the Indonesian Pavilion brought BNI-fostered MSME partners in the Xpora program to participate and promote superior products such as wooden furniture and decorations, silver and pearl jewelry to coffee and food products.

BNI Consumer Business Director Corina Leyla Karnalies said that this K-Pop country has a large market potential for Indonesian MSME products considering that 82% of South Koreans live in urban areas and have the longest life expectancy.

Throughout January–May 2022, BNI itself has also managed to record excellent export transaction volume growth, with an annual growth of 30.62%.

"By the collaboration BNI and KOIMA, we hope that BNI can become the gateway for Indonesian companies to enter the South Korean market by directly meeting importers, as well as strengthening our role as a global bank from Indonesia," concluded the Indonesian Ambassador to South Korea.

The collaboration between the Indonesian Embassy, BNI, and the Ministry of Trade in the IGF 2022 event will have a direct impact on Xpora customers. Moreover, BNI began to receive many requests from KOIMA members to conduct business matching during the exhibition.

BNI has also collaborated with the Indonesian Embassy in South Korea and the Ministry of Trade to continue to explore the market potential in South Korea, including by encouraging collaboration with the diaspora.

"This is an effort to create many investment opportunities abroad, increase the potential for new jobs for the Indonesian people, and encourage domestic MSMEs to enter the international market, while at the same time attracting a lot of potential investment from abroad. We also provide capital facilities for Diaspora SMEs," concluded Corina. (*)


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