In order to celebrate the 79th Anniversary, PT Bank Negara Indonesia (Persero) Tbk or BNI again holds a BNI Shopping Race 2025 period 2 in 14 major cities in Indonesia. This program is designed to provide a lot of benefits and prizes to all BNI customers, while strengthening customer experience using Wondr by BNI.
Carrying the spirit of 'Accompanying Your Every Step', the theme of BNI anniversary this year confirms BNI’s role as a trusted partner of the community in various phases of life. This program is a tangible part of BNI's long journey which has been established on July 5, 1946 as the first bank owned by the nation.
The program, which is held in collaboration with various well -known groceries merchants, aims to increase the use of BNI debit cards, BNI credit cards, and Qris Wondr by BNI, especially for shopping for basic needs in supermarkets. This also supports the National Non-cash payment movement, in line with the role of BNI in expanding financial inclusion in the country.
BNI Retail Banking Director Corina Leyla Karnalies explained, BNI Shopping Race was designed not only as an entertainment event, but also as an educational strategy in introducing the ease and benefits of transactions digitally using Wondr by BNI.
"Through the BNI Shopping Race, we want to provide a more profitable shopping experience while supporting the payment digitalization agenda in Indonesia. This is a form of our commitment to continue on providing relevant added value to customers," Corina said in a written statement.
This time BNI Shopping Race took place simultaneously on July 12, 2025 in cities such as Medan, Batam, Palembang, Bandung, Semarang, Surabaya, Makassar, Bali, Banjarmasin, Balikpapan, Manado, Yogyakarta, and Malang. Jayapura City will hold a similar activity on July 19, 2025.
A total of 12 participants were selected in each city based on the volume and frequency of transactions from 1 April -30 June 2025. Participants competed to complete shopping challenges by utilizing BNI transaction products.
The first winner would get a prize in the form of shopping payments of up to IDR1.2 million. As for all participants will also receive appreciation from BNI.
"Through this activity, BNI also enlivened the 79th birthday celebration by attending closer and interacting directly with people in various regions," Corina said.
In addition to strengthening relations with old customers, BNI also opens access for the wider community that has not become a customer. Account opening can now be done digitally through the Wondr by BNI application, while credit card application can be done online through the bit.ly/applykartukreditbNI link, a modern step in supporting the digital lifestyle of the community.
Through this program, customers also had the opportunity to take part in the BNI Wondr Rejeki lucky draw to win various grand prizes, such as Mercedes-Benz E300, Chery J6, Honda HR-V, to Honda Beat motorcycles, as well as other attractive prizes.
"BNI hopes that every interaction will not only be a transaction activity, but also presents meaningful experiences that build emotional attachment. All of these initiatives are part of BNI's spirit to continue to be present in every step of the Indonesian people - today, tomorrow, and forever," Corina concluded.