PT Bank Negara Indonesia (Persero) Tbk, or BNI, is encouraging customers to play an active role in protecting the environment by introducing the "wondr earth" feature in the "wondr by BNI" app. This feature allows customers to calculate their carbon footprint and take concrete action by planting trees to offset emissions from daily activities.
BNI Corporate Secretary Okki Rushartomo said this innovation is part of the company's commitment to promoting a sustainable lifestyle through digital services that are more relevant to people's needs.
"Through the wonder earth feature, BNI invites customers to contribute directly to environmental protection. Customers can not only calculate their carbon footprint but also plant trees and transparently monitor their contribution, from the location to the tree's growth," Okki said in a written statement.
This feature allows customers to access a carbon calculator to calculate the environmental impact of their daily activities. The results are then converted into recommendations for the number of trees to plant to offset their carbon footprint.
To participate, customers simply open the Lifestyle menu in the wondr by BNI app and follow the carbon footprint calculation process. They can then select a planting location and purchase tree seedlings after verifying their data and confirming their funding source.
After a successful transaction, tree planting contributions can be monitored through the 'Your Contribution' feature, which displays information transparently, including the location and progress of the planted trees.
BNI believes this approach is a concrete step in integrating digital banking services with environmental conservation efforts, while also increasing customer awareness of the importance of carbon emission management.
"Through this innovation, BNI hopes that more customers will be involved in real actions to protect the environment and support sustainable carbon emission reduction," Okki emphasized.
The wonder earth initiative strengthens BNI's position in promoting sustainable financial practices, while also providing banking services that focus not only on transactions but also on positively impacting the environment. With active customer participation, efforts to protect the earth are expected to be carried out collectively and sustainably.