BNI launches co-brand debit card to attract millennials

Jakarta, March 2, 2019 --- PT Bank Negara Indonesia (Persero) Tbk (BNI) and PT Citilink Indonesia today announced the signing of a co-brand debit card cooperation agreement to introduce the “BNI Citilink Debit Card”. The collaboration is a form of cooperation between the two state-owned enterprises that aims to attract the millennial segment, especially young travelers, with various benefits and special features.

“Through the cooperation, we hope to grab or acquire customers in the millennial segment, especially young travelers, with various benefits that we provide. BNI also hopes the card can educate the millennial generation on financial and transactional management, as it allows for the opening of a BNI savings account and transactions using the debit card and e-Banking BNI,” BNI Banking Retail director Tambok P. Setyawati said after signing the cooperation agreement documents for the co-brand BNI Citilink Debit Card in Jakarta on March 2.

Citilink Indonesia finance director Esther Siahaan shared a similar opinion, saying that the agreement with BNI was a new service that was expected to smoothen the transaction process for millennials. “We hope the co-brand BNI Citilink Debit Card will give a unique customer experience and improve customer satisfaction, especially with millennials, when flying with Citilink Indonesia,” she said during the event.

By owning the BNI Citilink Debit Card, BNI customers who are also Supergreen Citilink members will receive various benefits, such as up to a 25 percent ticket discount and 20 percent discount on pre-book meals. Ticket buyers can also get a 20 percent Green Zone discount, Rp 50,000 discount for Citisport member registration (all benefits are valid on official website, 1,000 miles in welcome mileage and various promo programs.

During the 2019 BNI Java Jazz Festival 2019, BNI cardholders can enjoy various interesting promos, such as the Free Shopping Voucher, which provides up to Rp 200,000, the Crazy Sale promo for the Soekarno-Hatta (CGK)-Kuala Lumpur (KUL) one-way route at Rp 250,000, as well as a free voucher for a one-night hotel stay and 1,000-mile bonus for newly registered Supergreen members.

The co-branding card uses the combo card concept, functioning as a BNI debit card and electronic money (BNI TapCash), thus easing the shopping transaction process in e-commerce, toll road payments and various modes of transportation. Look forward to the BNI Citilink Debit Card and enjoy its special benefits. Open a BNI account and use the debit card all the time.

About BNI

PT Bank Negara Indonesia (Persero) Tbk or BNI was established on July 5, 1946, and became the first state-owned bank after the independence of Indonesia. BNI once functioned as the central bank and general bank as stipulated in regulation in lieu of law (Perppu) No. 2/1946, before it finally started operating as a commercial bank in 1955.

In 2018, BNI had 2,256 outlets in 34 provinces and 420 regencies and cities. BNI has 33 medium credit centers (SKMs), 25 small credit centers (SKCs), 44 small credit units (UKCs) and 12 consumer and retail loan centers (LNCs).

BNI now has 18,311 ATMs in 34 provinces and 521 regencies and cities including six ATMs abroad, consisting of four ATMs in Hong Kong and two in Singapore. The ATM network can also serve debit card transactions for GPN, Link, ATM Bersama and Prima.

BNI as a holding company has had the following subsidiaries: BNI Syariah (sharia banking), BNI Life (insurance), BNI Securities (stock exchange), BNI Multifinance (financing) and BNI Remittance (remittances). BNI Asset Management is a subsidiary of BNI Securities.

About Citilink Indonesia

Citilink is a subsidiary of PT Garuda Indonesia (Persero) Tbk, providing low-cost carrier (LCC) flight services. Citilink serves under a city-to-city system using the low-cost carrier business model. Based in Jakarta and Surabaya, Citilink has served more than 310 daily flights with 74 routes to 43 cities, including Jakarta, Surabaya, Batam, Bandung, Banjarmasin, Denpasar, Balikpapan, Yogyakarta, Medan, Palembang, Padang, Makassar, Pekanbaru, Lombok, Semarang, Malang, Kupang, Tanjung Pandan, Surakarta, Palangkaraya, Pontianak, Manado, Aceh, Jayapura, Gorontalo, Ambon, Samarinda and regional routes to Dili in Timor Leste as well as Penang and Kuala Lumpur in Malaysia. For more information on Citilink, visit, the Facebook fan page of Citilink and official Twitter account @citilink.


Arsip Berita