Jakarta, Saturday (25/2/2023) -- Indonesia's creative industry is currently considered to be one of the sectors that has great potential to increase Indonesia's economic growth. In fact, President Joko Widodo (Jokowi) has also instructed regional heads to facilitate permits for concerts and sporting events to help the economy of the people who were held back during the PPKM period of the Covid-19 pandemic to get back on their feet.
In order to encourage Indonesia's economic growth through the creative industry, PT Bank Negara Indonesia (Persero) Tbk. or BNI supported Raisa Live in Concert activities as part of Indonesia's creative industry.
This concert is considered to be a promotional event for Indonesian tourism, so that it can attract local and foreign tourists and have a positive impact on the Indonesian economy.
This concert is also expected to be a spark for the music industry in Indonesia to continue to grow and increase the competitiveness of the Indonesian music industry in the global market.
"BNI is committed to continuing to support Indonesian artists in producing their best works and providing support to develop the creative industry in Indonesia," said BNI Corporate Secretary Okki Rushartomo on Friday (24/2/2023).
BNI believes that efforts to support the growth of Indonesia's creative industries can have a significant impact on Indonesia's overall economic growth. In this case, BNI will continue to play an active role in advancing the creative industry in Indonesia and produce a positive impact on society and the Indonesian economy more broadly.
At the Raisa Live in Concert event, BNI also participated in providing payment solutions in the form of BNI QRIS to all participating merchants in the event area such as F&B and other MSMEs.
BNI hopes that the Raisa Live in Concert will be a memorable moment for Indonesian music fans. This concert was also expected to strengthen Indonesian music culture, as well as become a promotional event for Indonesian tourism through the presence of audiences from various regions.
As a form of appreciation to loyal BNI customers, BNI provided an opportunity for its customers to get free tickets to the "Raisa Live in Concert" concert through a loyalty program held by BNI.
For customers who actively transact in BNI Mobile banking with the Maximalin Transaction scheme (Most number of transactions), will get a chance to win free tickets to the concert.
In addition, BNI credit card customers who make transactions at merchants (TBC) with a minimum transaction set, also have the opportunity to get free concert tickets.
Emerald customers who actively use the wealth management service platform can also get free concert tickets as a form of appreciation from BNI.
In addition to the loyalty program, BNI also held a quiz on the Instagram accounts @bni46 and @quickpose, where netizens can get a chance to win free concert tickets by answering questions related to features at BNI and FAQs related to Raisa.
BNI hopes that this loyalty program and quiz can provide added value for loyal BNI customers and provide them with the opportunity to enjoy Raisa's concert for free. BNI will continue to be committed to providing the best service and satisfaction to its customers.