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Pampering Generation Z and Millennial Customers, BNI Holds Emerald Private Golf Clinic Gen 2.0

Pampering Generation Z and Millennial Customers, BNI Holds Emerald Private Golf Clinic Gen 2.0

(15/7/2024) - JAKARTA - PT Bank Negara Indonesia (Persero) Tbk or BNI again pampered its customers, especially Generation Z and Millennials, by hosting the Emerald Private Golf Clinic Gen 2.0. This exclusive golf event was a special offering for the next generation of Emerald Private Banking customers, BNI's priority banking service, who have an interest in golf.

Taking place at Sedayu Indo Golf, PIK, Emerald Private Golf Clinic Gen 2.0 presented professional golf Pro Coaches such as Deborah Seo, Minsub Sim, Putri Aisyah, Rinaldi Adiyan, Fajar Winnuryanto, Bobby Cahyo Darren, and Darren Mc Loughlin.

Not only that, famous influencers who are also Emerald customers also joined the event. Young Emerald customers had the opportunity to learn proper golf techniques directly from the experts, while enjoying a fun golfing experience.

BNI Wealth Management SEVP Steven Suryana said, this event is a form of BNI Emerald's commitment to providing the best service and special experience for its customers, especially millennials and Gen Z.

“We hope this event can be a forum for young Emerald customers to develop their interest in golf as well as to increasingly engage with BNI and always entrust BNI Emerald services as a banking and investment partner,” said Steven.

Steven further explained, as one of the pioneers in priority banking services, BNI Emerald does not only focus on existing customers, but also seeks to attract the next generation of Emerald customers through various inclusive programs and services.

BNI wants to show the performance and existence of the Wealth Management Industry business to the younger generation in Indonesia through BNI Emerald Private services such as Expert Advisory, Dedicated Relationship Manager, Global Privileges, and Next Gen Community Programs.

“Emerald Private Golf Clinic Gen 2.0 is not only a sporting event, but also a place for young customers to network and expand friendships. This makes BNI even more relevant to be the first choice of millennials as an expert advisor in managing the wealth of the next generation,” concluded Steven.

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