18/09/2024. PT Bank Negara Indonesia (Persero) Tbk or BNI will once again support the organization of the biggest golf tournament in Indonesia, BNI Indonesian Masters 2024, which will take place at Royale Jakarta Golf Club on October 31 - November 3, 2024.
BNI Corporate Secretary Okki Rushartomo stated that the Indonesian Masters 2024 is an event for local Indonesian golfers to compete with international players in a global tournament.
BNI's participation as one of the main sponsors in this event also aims to strengthen BNI's Go Global branding. In addition, this tournament attracts the attention of various partners and investors, both local and international, who are passionate about this prestigious sport. BNI has supported the organization of the Indonesian Masters since 2016.
“This support is a form of BNI's commitment to the development of sports in Indonesia, especially golf. We are also increasingly active in encouraging the strengthening of branding while opening up new global business potential through this BNI Indonesian Masters event,” said Okki.
The Indonesian Masters is known for its corporate and commercial fan base, which is also BNI's target market. The Company sees this tournament as a great opportunity to establish relationships with new potential clients as well as strengthen relationships with existing clients and stakeholders.
This event is also a platform for BNI to introduce wholesale banking products to corporate customers, most of whom are golf enthusiasts. “We also see this tournament as the right means to connect with the priority segment through BNI Emerald,” Okki added.
The Indonesian Masters tournament will be attended by the best golfers from Asia and the world. This shows that the media coverage for BNI Indonesian Masters has reached a global scale, in line with the spirit of BNI Go Global which continues to encourage local potential to compete in the international market.
“BNI Indonesian Masters 2024 will not only be the biggest professional golf tournament in Indonesia, but also the event with the highest prize pool in the history of professional golf competitions ever held in Indonesia,” Okki explained.
The BNI Indonesian Masters 2024 tournament will certainly take place with very tight competition. A number of elite golfers and Asian Tour champions have confirmed their participation, including John Catlin (USA), Richard Bland (USA), Eugenio Chacarra (Spain), and Ben Campbell (New Zealand). (*)