PT Bank Negara Indonesia (Persero) Tbk or BNI is again actively involved in encouraging the integration of public transportation modes, while strengthening its position as an agent of development.
This is proven by the official launch of the Naming Rights "BNI Dukuh Atas LRT Station" on the Jakarta, Bogor, Depok, Bekasi (Jabodebek) LRT transportation mode which was held today, Wednesday (20/11/2024).
Present at the official launch were BNI Institutional Banking Director Munadi Herlambang, PT Kereta Api Indonesia Commercial Director Hadis Surya Palapa, PT Kereta Api Indonesia Business and Institutional Development Director Rudi As Aturridha, and PT Moda Transportasi Integrasi Jabodetabek (MITJ) President Director Fuad I. Z. Fachroeddin.
The Digital and Integrated Transaction Banking Director of PT Bank Negara Indonesia (Persero) Tbk or BNI, Hussein Paolo Kartadjoemena said, this collaboration is in line with BNI's spirit of transformation, to get closer to its loyal customers through various digital service innovations.
"With the integration of public transportation modes near the BNI Dukuh Atas Head Office, our banking services will be closer to customers. In addition, BNI also has a TapCash card that can be used as a means of payment for public transportation modes and the wondr by BNI application for shopping around public facilities," said Paolo.
This is a strategic step for BNI to place Naming Rights at Dukuh Atas LRT Station because it is the main destination station that connects Bekasi Line and Cibubur Line with a passenger count reaching 2,200,000 people per month.
With the Naming Rights of "BNI Dukuh Atas LRT Station", this state-owned bank received a number of rights. In total, there are 13 rights received by BNI, one of which is the embedding of the company name on the Dukuh Atas Station identity sign, mention on the train series, to social media related to the Naming Rights of BNI Dukuh Atas LRT Station.
Additionally, because it is the destination station or the final station, the name "BNI Dukuh Atas LRT Station" will be displayed at all Jabodebek LRT stations with a total of 18 stations.
The Naming Rights ‘BNI Dukuh Atas LRT Station' on the Jabodebek LRT transportation mode complements the integrated transportation ecosystem supported by BNI in the Dukuh Atas-Sudirman Transit Oriented Development (TOD) area, including BNI Dukuh Atas Station on the MRT transportation mode, and BNI City Station on the Airport Train transportation mode.
"By carrying the name BNI, we hope that this station will not only be a transit point, but also a place that reflects the spirit of progress, innovation, and the best service. This step is in line with BNI's vision to continue to provide positive impacts to the community and support national economic growth through strategic collaboration," said Paolo.
Fuad I. Z. Facrhroeddin expressed his gratitude to PT Bank Negara Indonesia (Persero) Tbk and PT Kereta Api Indonesia (Persero) for trusting PT MITJ as Branding Management including the placement of the Naming Rights at Jabodebek LRT Stations. Furthermore, PT MITJ will monitor, report and manage social media related to the naming rights of BNI Dukuh Atas LRT Station.
"PT MITJ has implemented the naming of BNI Dukuh Atas LRT Station through installations on 125 totems, 118 transportation maps, 250 wayfinding, 268 signage on the Platform Screen Door (PSD), 243 LRT Train Line Information, and other media," said Fuad.
The Commercial Director of PT Kereta Api Indonesia (Persero) or KAI, Hadis Surya Palapa expressed his appreciation to the Ministry of Transportation of the Republic of Indonesia and all parties who have supported the successful implementation of the Jabodebek LRT services.
The BNI Dukuh Atas LRT Station is also connected via the Multipurpose Pedestrian Bridge (JPM) which connects the BNI Dukuh Atas LRT Station to the Sudirman Commuter Line Station, BNI Dukuh Atas MRT Station, BNI City Airport Train Station, and the Transjakarta Bus Stop.
This achievement shows the great potential of this station as a connectivity center for various modes of transportation, in the form of cooperation on the naming rights of Dukuh Atas LRT station. The name change of this station to BNI Dukuh Atas LRT Station is real evidence of the synergy of BUMN and is an acknowledgment of BNI's contribution, but also opens up opportunities for broader collaboration in the future," said Hadis.