Jakarta, 23 August 2022 -- The acquisition of millennial customers, especially students, by banks is increasingly strategic in this year's economic recovery period. In addition to increasing financial inclusion, aggressive acquisition of young customers can make the national economy more stable in the face of increasingly challenging economic developments.
In order to increase public awareness to promote a culture of saving on Indonesia Savings Day, the Financial Services Authority (OJK) continues to encourage banking service industry players to accelerate the addition of accounts, especially from the student segment. OJK has Satu Rekening Satu Pelajar (KEJAR) Program which is the mainstay to meet the government's financial inclusion target of 90% by 2024.
OJK also appreciated PT Bank Negara Indonesia (Persero) Tbk. or BNI (stock code: BBNI) with two awards at once, namely the SOE Bank with the Best KEJAR Implementation, and the Most Innovative Bank in KEJAR Implementation.
The award was handed over directly by OJK’s Chief Executive of Capital Market Supervision, Inarno Djajadi and Chief Executive of Deposit Insurance Corporation, Lana Soelistianingsih to BNI Consumer Business Director, Corina Leyla Karnalies at Smesco, Jakarta, Tuesday (23/8/2022).
In his statement, OJK Financial Inclusion Development Director, Edwin Nurhadi said that the fulfillment of financial inclusion targets can only be achieved with close collaboration between supervisory authorities, banking industry players, and all communities. According to him, BNI as a development agent as well as a campus bank is considered the most progressive in acquiring student customers.
Not only with the mobile banking reliability, BNI actively organizes various community empowerment programs in the academic environment that make student customer acquisition stronger.
"We certainly really appreciate BNI for being proactive in promoting KEJAR program in order to meet the financial inclusion target which is ultimately expected to encourage more sustainable economic growth," he said.
On this occasion, Corina said the company is committed to always making various innovations both in products and services to provide convenience for customers, especially from the student segment to be able to access various kinds of banking services.
One of the innovations provided is digital account opening for students both at home and abroad. This program is expected to facilitate all transaction needs in supporting the implementation of student learning programs and Indonesian students both in the country and overseas.
"We are grateful to OJK who always encourage BNI to continue to do more, in the success of this KEJAR program. As a bank with global capacity, BNI not only encourages the acquisition of domestic student customers, but also students abroad who gain knowledge for the development of a better Indonesian economy," she said.
To enliven this event, BNI also invited students and youth to have an experience with opening SiMuda account using BNI DOA (BNI Digital Opening Account) through the mobile banking application at BNI booth, this activity also aims to encourage students and youth as a symbol of enthusiasm and commitment to implementing a culture of saving among students and college students.
This digital account opening innovation has also been implemented at the National Jamboree in Cibubur which was recently held and attended by Scouts from all over Indonesia. BNI has also collaborated with the DKI Jakarta Provincial Environmental Service, environmental education can run together with banking education.
Corina continued, the digital opening of BNI Student Savings makes it easier for students to open accounts online and can even save directly with waste, through the Waste Bank network that has become a BNI 46 Agent.
"With these various product and program innovations, we hope to be able to provide the best service and become a lifetime banking partner who has been faithful to accompany us from an early age," concluded Corina.