PT Bank Negara Indonesia (Persero) Tbk or BNI continues to show its consistency in supporting the development of the national creative industry through active participation in the international music event, Jakarta International BNI Java Jazz Festival. This support is part of BNI's long-term commitment to strengthening Indonesia's position on the world cultural stage.
The year 2025 is a special moment, marking two decades of strategic partnership between BNI and PT Java Festival Production since they first collaborated in 2005. For 20 years, this close relationship has produced real contributions in making one of the largest music festivals in Asia a success.
Since officially becoming the title sponsor in 2016, BNI has always been present with high spirits at every festival. More than just sponsorship, BNI's presence reflects a sense of pride in being part of the journey of Indonesian music transformation towards the global stage.
"BNI sees music as a universal language that can unite various groups, and this festival is a stage to express that spirit," said BNI Consumer Banking Director Corina Leyla Karnalies in a written statement.
He added that BNI wants to continue to be involved in cultural movements that bring people closer together through the power of music. At the Jakarta International BNI Java Jazz Festival 2025, BNI presents various interesting programs that combine entertainment and financial convenience.
Ranging from cashback promos, TapCash balances, to discounts on official merchandise purchases, everything is designed to provide a pleasant experience for visitors and customers.
One of the interesting initiatives this year is BNI's collaboration with musician Andien in the activation of #ANDIENBNIJJFCHALLENGE. Through the wondr by BNI jingle cover competition, participants have the opportunity to win concert tickets and enjoy a special experience with BNI and Andien.
"Through the wondrful music celebration campaign, we want to build a fun festival ecosystem while providing added value for customers," explained Corina. She also emphasized that digital innovations such as the wondr by BNI application are a bridge between modern financial services and the lifestyle of today's generation.
Not only that, visitors can also experience the ease of transactions through QRIS, TapCash, and BNI Cards, while enjoying exciting activities such as the Wonder Treasure Hunt which offers attractive prizes such as electric motorbikes and precious metals. BNI also provides additional privileges such as discounts of up to 30% for BNI Credit Card users on the myBluebird application, as well as various exclusive offers for new customers who open accounts during the festival.
"We invite all visitors to become part of the big BNI family and experience a pleasant financial experience wrapped in the excitement of the Java Jazz Festival," concluded Corina enthusiastically.