PT Bank Negara Indonesia (Persero) Tbk or BNI once again presents a unique and educational shopping experience through the BNI Shopping Race 2025 Phase 3 which was held simultaneously in 13 major cities on Saturday (15/11/2025). This program not only offers the excitement of competition but also serves as part of BNI's efforts to increase digital literacy and transaction usage across Indonesia.
The BNI Shopping Race took place in Medan, Batam, Palembang, Bandung, Semarang, Surabaya, Makassar, Bali, Balikpapan, Manado, Jayapura, Yogyakarta, and Malang. The event was supported by various well-known grocery merchants, including Brastagi Gatsu Medan, Royal Supermarket Batam, JM Plaju Palembang, Super Indo in Bandung, Semarang, and Malang, Hokky Surabaya, Lotte Mart Makassar, Tiara Dewata Soputan Bali, Yova Mart Balikpapan, Fresh Mart Manado, Saga Supermarket Jayapura, and Luwes Solo.
BNI Corporate Secretary Okki Rushartomo explained that this program was designed not only as an entertainment activity, but also as an educational tool for the public to become more familiar with BNI's digital transaction services.
"Through the BNI Shopping Race, we hope to deliver a joyful shopping experience while also raising public awareness of the benefits of digital transactions. This is part of BNI's efforts to assist the national cashless movement and speed up financial inclusion," Okki said in a written statement.
Each Shopping Race location involved 12 selected participants: four BNI Debit Card users, four BNI Credit Card customers, and four wondr by BNI users who actively made transactions during the program period. Participants were challenged to complete shopping missions using BNI transaction products to compete for prizes totaling millions of rupiah in shopping cash.
BNI has prepared attractive prizes for participants in each category. First place was entitled to take home IDR1.2 million, second place IDR1 million, third place IDR800,000, and fourth place IDR600,000. These prizes were BNI's appreciation for the participants' enthusiasm and encouragement to increasingly utilize digital transactions.
According to Okki, this program also provided momentum for BNI to be more present with communities in various regions, while introducing the convenience of opening a digital account through the wondr by BNI application.
"We want every interaction with BNI to be more than just a transaction, but a meaningful experience that builds long-term emotional relationships with customers," Okki concluded.
Through the BNI Shopping Race 2025, BNI continues to strengthen its commitment to expanding financial inclusion, improving digital literacy, and providing easy, secure, and relevant transaction services to meet the needs of modern society throughout Indonesia.