PT Bank Negara Indonesia (Persero) Tbk or BNI presented various digital financial solutions and innovations to encourage financial literacy and inclusion among the younger generation, especially school and university students, through its participation in the Jogja Financial Festival 2026.
BNI provided a booth during the Jogja Financial Festival 2026 event which took place at the Jogja Expo Center (JEC) on May 22–23, 2026. BNI's presence at this event was part of the company's efforts to introduce digital banking services that are easily accessible and relevant to the needs of today's young generation which can also be used in early financial planning.
"Through participation in the Jogja Financial Festival 2026, BNI aims to bring digital financial services and solutions closer to the younger generation. We continue to encourage the public, especially students, to become more financially literate and familiarize themselves with utilizing digital services to support their future financial planning," said BNI Corporate Secretary Okki Rushatomo in a written statement.
On the occasion, BNI offered financial consultations, digital banking product education, free medical check-ups, and special-priced coffee for Wondr users. Customers who opened savings or deposit accounts had the opportunity to choose attractive gifts through a fish bowl, including earbuds, watches, tumblers, handbags, and other prizes.
The BNI booth also introduced a savings product targeted at students, Taplus Muda. This product offers easy digital transactions with a very affordable administration fee of just IDR 5,000 per month, making it suitable for encouraging savings habits from an early age.
In addition, BNI also offered a new customer acquisition program through wondr by BNI, featuring the Life Goal and Tapenas features. This program offers various attractive rewards for new customers who open an account through wondr by BNI, activate and make financial transactions, and open a Tapenas savings account according to the program's terms.
New customers even have the opportunity to earn rewards of up to IDR 300,000 by fulfilling the deposit requirements and opening a Tapenas account through wondr by BNI. Furthermore, BNI was offering a special program for existing customers who open a Tapenas or Life Goals account through wondr by BNI, with rewards of up to IDR 250,000. BNI was also introducing BNI multicurrency, which will simplify customer transactions abroad.
For customers with a steady income, BNI also offered a term savings product to help them plan their long-term finances in a more disciplined and targeted manner. Visitors who opened a savings account at the BNI booth also have the opportunity to win a variety of attractive merchandise.
In addition, BNI also offered various protection products from BNI Life to participants of the Jogja Financial Festival 2026. BNI Life provided a variety of insurance options ranging from life, health, education, investment, pension, to sharia insurance that can be tailored to customer needs.
Complementing the service ecosystem, BNI Life also provided free medical check-ups for visitors as a form of support for the importance of early health and financial planning.
Not to be missed, during the Jogja Financial Festival 2026, BNI also distributed premium tumblers to customers who made BNI Life transactions worth IDR 5 million as a token of appreciation for customers who started planning their financial protection more carefully.
"These various solutions are part of BNI's commitment to providing a digital banking experience that is relevant, easily accessible, and able to help people plan their long-term finances in a healthier and more focused way," Okki emphasized.
BNI hopes that the various digital programs and innovations at the Jogja Financial Festival 2026 will improve public financial literacy and expand the adoption of digital banking services, especially among the younger generation.