Jakarta, 28 September 2019 -- For millennials who have often been plagued by transaction and financial problems in traveling to desired places, now you don't need to worry anymore. PT Bank Negara Indonesia (Persero) Tbk (BNI) and PT Citilink Indonesia present a new product, BNI Citilink Co-Brand Debit Card as a solution for millennials if they want to travel.
For you guys who have this card, you will get a complete experience. You can enjoy flights with Citilink fleet as well as the convenience of transacting from facilities provided by BNI such as debit card and electronic money facilities that are already embedded in the card. BNI Citilink Co-Brand Debit Card was launched at Terminal 3, Soekarno-Hatta Airport, Cengkareng, Banten, Saturday (28 September 2019) which was attended by the Consumer Business Director of BNI, Anggoro Eko Cahyo, The Commercial Director of Citilink Indonesia, Benny Rustanto, and the rank of Board of Directors and Leaders of BNI and Citilink Indonesia.
Anggoro said, “By having BNI Citilink Co-Brand Debit Card, BNI customers who also members of Citilink will get various benefits among others ticket purchase discount of up to 30%, and bonus of 7300 BNI Poin+. Ticket buyers also have the opportunity to get 20% Green Zone discount, welcome 1000 mileage mile and other benefits."
On the same occasion BNI and Citilink invited millennial customers to use the BNI Citilink Co-Brand Debit Card on the Traveling & Shopping Experience on a Citilink flight from Jakarta to Denpasar, Bali. Anggoro Eko Cahyo added, "Millennial customers will experience an onboard merchandise purchase on Citilink aircraft with BNI Citilink Co-Brand Debit Card which also functions as BNI TapCash. After landing, millennial customers will immediately try the benefits of shopping discounts at one of the popular souvenir shops and fine dining restaurants in Bali."
Meanwhile, the Commercial Director of Citilink Indonesia, Benny Rustanto said that this cooperation is in line with the vision of Citilink to become a modern airline. According to him, this debit card cooperation is targeting passenger segment of Citilink from millenials. Millenials have modern lifestyle where they often travel and are used to the latest technology, including in performing electronic payment transactions.
“As a modern airline, Citilink continues to carry out various innovation in according with the current modern community lifestyle. Proven by some time ago we have launched Dining Experiences, New Boarding Pass and also included what we launched today is the Co-brand Debit with BNI," said Benny.
In addition, Benny also added that the innovations carried out include opening various international routes this year and providing various electronic payment options for ticket purchases. "We do this to improve the customer experience and make it easier for Citilink passengers to conduct transactions," he added.
The interest in using BNI debit cards for transactions continues to grow. This was indicated by the volume of BNI Debit Card transactions that grew more than 20% year on year (yoy) as of August 2019.
"The presence of BNI Citilink Co-Brand Debit Card can work on millennial customers, especially young travelers. In addition to providing a traveling experience, BNI hopes that the presence of BNI Citilink Co-Brand Debit Card can provide education on financial management and transactions for millennials by opening Taplus/Taplus Muda BNI Savings. Transaction using debit cards (including e-commerce) and utilizing BNI Point+ features and various e-Banking services from BNI," closed Anggoro.
PT Bank Negara Indonesia (Persero) Tbk or BNI was established on 5 July 1946 and became the first state-owned bank born after the Indonesian independence. BNI had functioned as a central bank and commercial bank as stipulated in Government Regulation in Lieu of Law No. 2/1946, before finally operating as a commercial bank since 1955.
Up to Semester I of 2019, BNI has 2,372 outlets scattered in 34 provinces and 420 regencies/cities. BNI has 33 Medium Credit Centers (SKM), 25 Small Credit Centers (SKC), 44 Small Credit Units (UKC), and 12 Consumer & Retail Loan Centers (LNC).
BNI now has 18,405 ATMs spread across 34 provinces and 521 regencies/cities, including 6 (six) ATMs abroad, namely 4 ATMs in Hong Kong and 2 ATMs in Singapore. The ATM network can also serve debit card transactions bearing the GPN logo, Link, ATM Bersama, and Prima.
BNI as the holding company has had 5 subsidiaries, namely BNI Syariah (sharia banking), BNI Life (insurance), BNI Securities (capital market), BNI Multifinance (financing), and BNI Remittance (remittance). BNI Asset Management is a subsidiary of BNI Securities.
About Citilink Indonesia
Citilink is a subsidiary of PT Garuda Indonesia (Persero) Tbk which provides low-cost flight services (LCC). Citilink serves flights with town-to-town system using low-cost aircraft business model. Based on Jakarta and Surabaya, Citilink has served more than 310 daily flight frequencies with 74 routes to 43 cities among others Jakarta, Surabaya, Batam, Bandung, Banjarmasin, Denpasar, Balikpapan, Yogyakarta, Medan, Palembang, Padang, Makassar, Pekanbaru, Lombok, Semarang, Malang, Kupang, TanjungPandan, Solo, Palangkaraya, Pontianak, Manado, Aceh, Jayapura, Gorontalo, Ambon, Samarinda as well regional route to Timor Leste, Malaysia, and Cambodia. For more information on Citilink, please visit www.citilink.co.id, Citilink Facebook Fan Page and Twitter @citilink.
For more information, please contact:
Corporate Secretary BNI
Corporate Communication Citilink