Supporting WSBK Mandalika 2022, Encourages Global Bank Branding

Supporting WSBK Mandalika 2022, Encourages Global Bank Branding

Saturday (12/11/2022) -- PT Bank Negara Indonesia (Persero) Tbk. or BNI is supporting the World Superbike Mandalika (WSBK) 2022 event through the BNI Lounge.

BNI seeks to continue to boost its reputation as a global bank, while continuing to encourage MSME players to be empowered and jump higher into the international arena.

Meanwhile, at the WSBK event, BNI also provides support through the BNI Lounge with a digital activation experience for visitors at Pertamina Mandalika International Street Circuit.

With BNI Lounge branding, the company also brings fostered MSMEs in the fields of handicrafts, coffee, and local food and beverages to be provided to WSBK 2022 visitors.

In his statement, BNI Corporate Secretary Okki Rushartomo said that WSBK 2022 is an international class motorcycle racing tournament. Of course, many world-class motorcycle enthusiasts come to watch directly or indirectly through world channels.

For BNI, this event is a moment to enhance the brand of a global bank from Indonesia, as mandated by the Ministry of MSMEs.

“Through our support as Branding Naming Right, we want to show that BNI is a global bank that is able to present Indonesia at every prestigious and world-class event," he said.

Okki conveyed that the company also did not forget to continue to encourage performance as the backbone of the economy which was experiencing accelerated economic performance at the end of this year.

"With their presence in the WSBK 2022, we hope they can increase the brand value of their products while increasing sales from the high spectator traffic of this motorcycle racing tournament," he said.

In this event, BNI offers the experience of watching World Superbike live at the BNI Lounge to lucky customers and debtors through Digital activation and balance increase.

In addition, BNI presents Tapcash and WSBK Edition merchandise which can be obtained at BNI Booth.



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