PT Bank Negara Indonesia (Persero) Tbk, or BNI, is strengthening its wealth management service development strategy by reopening the BNI Emerald Center at Central Park, Jakarta. This move aims to enhance the value proposition and service accessibility for priority High Net Worth Individual (HNWI) customers through a more personalized and integrated advisory approach.
BNI Wealth Management Senior Executive Vice President (SEVP) Steven Suryana said the reopening of Emerald Center Central Park is part of the branch's transformation strategy to provide more modern, consultation-based premium financial services.
"For BNI, premium banking services are not just about products, but about closeness, understanding, and being present at the right moment," Steven stated in a written statement.
According to him, the Central Park area was chosen because it has high levels of activity and lifestyle dynamism, and is part of the daily lives of BNI Private and BNI Emerald customers. Therefore, the presence of Emerald Center at this location is expected to deliver more relevant and easily accessible services for priority customers.
Emerald Center Central Park is designed with a modern and elegant concept, prioritizing comfort and privacy. BNI places the Expert Advisory function at the core of its services, through exclusive discussion rooms that allow clients to interact deeply with Relationship Managers and Investment Specialists in designing financial solutions aligned with life goals and long-term planning.
"This re-opening is not just a facility upgrade, but our commitment to ensure priority services are more accessible and provide a more meaningful experience for customers," said Steven.
The presence of Emerald Center Central Park complements a network of similar services already available at several strategic locations, such as Emerald Center Grha BNI Dukuh Atas and Emerald Center PIM 1. BNI plans to continue developing this concept consistently at various other strategic points.
In addition to financial services, Emerald Center also hosts various private events themed around advisory, market updates, and lifestyle, as part of the Global Privilege value proposition offered to BNI Private and BNI Emerald customers.
During the re-opening ceremony held on Wednesday (11/2/2026), BNI partnered with The Solitaire, a world-class beauty clinic scheduled to conduct a grand launch in March 2026 through a Centre of Excellence approach with partners from various countries. This collaboration introduces a special program for Emerald customers as an added value beyond financial services.
"This collaboration reflects BNI Emerald's commitment to providing broader added value, not only in financial aspects but also in supporting the overall quality of life of its customers," said Steven.
With the spirit of "BNI Emerald, Your Life Enhanced," BNI reaffirms its commitment to continuously building long-term relationships based on trust and professionalism with priority customers.
Emerald Center Central Park is expected to become an important part of the financial journey and lifestyle of BNI Private and BNI Emerald customers, in line with the strengthening of increasingly comprehensive and competitive wealth management services.