BNI gives digital touch to new Muara Baru Modern Fish Market

Jakarta, March 13, 2019 --- Say goodbye to the stench-filled, muddy and dirty fish market in North Jakarta because it has been turned into a modern and convenient place to shop for sea products.

Officially inaugurated by President Joko Widodo on March 13, 2019, the Muara Baru Modern Fish Market (PIMMB) has undergone a major upgrade, thanks to collaboration between the Maritime Affairs and Fisheries Ministry and PT Pembangunan Perumahan (Persero).

PT Bank Negara Indonesia (Persero) Tbk (BNI) also provided a touch of modernization to the PIMMB by implementing various up-to-date digital services.

The PIMMB is the new face of the fish market in Jakarta, even in Indonesia. Rebuilt with a concept of comfortable, clean and guaranteed fish market, Muara Baru is expected to be a new tourist attraction on the northern coast of Jakarta. Following its inauguration, the market’s management was handed over to the Indonesian Fisheries Corporation (Perum Perikanan Indonesia).

Maritime Affairs and Fishery Minister Susi Pudjiastuti said the PIMMB could be the Indonesian version of Japanese fish market Tsukiji. "I want to make a Tsukiji in Indonesia. Muara Baru should be a modern fish market that is orderly, with no ‘mafia’ and slum. We want vehicles to load and unload orderly at the designated spot,” Susi said during the inauguration ceremony, which was also attended by State-Owned Enterprises Minister Rini M Soemarno, Jakarta Governor Anies Baswedan, BNI Director of Institutional Relations Adi Sulistyowati and BNI Senior Executive Vice President of Medium Business Ronny Venir.

Susi emphasized that the government should earn a sufficient income from Muara Baru as one of the centers of trade. The PIMMB has 900 wet stalls and 155 kiosks, with a total of 615 traders (comprising 460 wet-stall traders and 155 kiosk traders). The fish market is projected to generate a Rp10 billion turnover per day.

Adi Sulistyowati said that to support the PIMMB as a modern fish market, BNI was ready to offer cashless transaction facilities and financing schemes, consisting of BNI Smart Tenant, BNI Agen46, KUR Pedagang (loan scheme for traders) and KUSUKA Cards.

BNI Smart Tenant is a solution for traders to find out monthly rental fees, as well as electricity and water billing information. This facility is integrated with the BNI Virtual Account, making it very easy for the payment process. As of March 5, 2019, BNI's Virtual Account transaction volume has reached Rp 27.02 trillion with a total of 9.89 million transactions.

BNI Smart Tenant will also provide tenant information to the Indonesian Fisheries Corporation, in the form of dashboard reports and online real-time monitoring of transactions. The system also provides ease in reconciliation and eliminates the risk of receiving unidentified payments for the Indonesian Fisheries Corporation.

In the implementation of cashless transactions, BNI uses an electronic data capture (EDC) engine and serves transactions using the Link Aja digital wallet. PIMMB visitors can also pay parking fees with BNI Tapcash electronic money.

BNI also operates Agen46 in the PIMMB area as an extension of the bank in providing banking services, thus contributing to the realization of financial inclusion among Muara Baru fish traders and those in its surroundings. With branchless banking, people can make deposits, cash withdrawals, payments and purchases.

BNI and the Maritime Affairs and Fisheries Ministry are working together to register traders by distributing KUSUKA cards. The card can be used by marine and fisheries businesses as identity cards, which store data on businesses connected to The card also functions as an ATM card or debit card that traders can use for transactions at ATM networks and merchants.

In addition to working on the potential of business transactions, BNI also offers KUR Pedagang, a loan scheme for traders. It simultaneously supports the government's program of reducing KUR interest rates to 7 percent. KUR can be used to help traders in terms of working capital loans and investment loans. Together with the Indonesian Fisheries Corporation, BNI supports the image of the fish market in Jakarta as modern, hygienic and cashless


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